What we're thinking about
SQL for Marketers: Five Queries Every Growth Team Should Know
SQL lets marketers get answers from their data without waiting on an analyst. Here are five practical queries that answer the questions marketing teams ask most.
What Is Revenue Operations (RevOps) and Does Your Business Need It?
RevOps aligns marketing, sales, and customer success around shared data and processes. Here's what it actually means in practice and whether it applies to your business.
GA4 Setup for Small Business: The Minimum Viable Configuration
GA4 has a lot of features. Most small businesses need about 20% of them. Here's what to configure first to get reliable data without over-engineering your analytics.
Marketing Attribution 101: How to Know What's Actually Driving Revenue
Attribution tells you which marketing activities are responsible for revenue. Here's how different attribution models work and which one to use for your business.
Why You Shouldn't Trust Google's ROAS Numbers (And What to Use Instead)
Google Ads almost always reports higher ROAS than businesses actually see in their books. Here's why platform-reported numbers are inflated and how to measure what's really happening.
HubSpot for Small Business: What to Set Up First
HubSpot has hundreds of features. Most small businesses need about ten of them. Here's what to configure first to get value quickly without building a system you can't maintain.
What Is Answer Engine Optimization (AEO) and How Is It Different from SEO?
AEO targets AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews. Here's what it is, why it matters, and how it differs from traditional SEO.
Cross-Domain Tracking in GTM: How to Track Users Across Multiple Domains
When users move between domains, GA4 loses them by default. Here's how to implement cross-domain tracking in Google Tag Manager so you see the full user journey.
Why Your PMAX Campaigns Aren't Converting (And What to Fix)
Performance Max campaigns underperform when they don't have the right inputs. Here's what actually drives PMAX results and where to look when they aren't working.
How to Audit a Google Ads Account: What to Look for First
A practical framework for auditing a Google Ads account — from conversion tracking to campaign structure to wasted spend. Know what's broken before you build anything new.